“All the consumer research shows that the public believes the reason celebrities do adverts is for the money,” says Hamish Pringle. If that happens, the impact for the brand will be a fraction of what if might have been.”
Everyone knows that celebrities do adverts for money. No matter how good the celebrity/brand fit is, people will always think (correctly) that they are doing it for the money. In addition, celebrity endorsement is popular now more than even. In the BBC News article that I got the above quote from, it also states that “analysis of the past 20 years shows the number of ads featuring celebrities in some way has doubled and now stands at about one in five”. How can celebrity endorsements be successful if they are so ubiquitous and audiences are skeptical of the reasons behind them? Once again, originality and planning are the only ways to ensure that celebrity endorsements have some sort of impact on the audience.
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2 comments:
Thanks for the great Info, will use it for my future essays :)
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